The campaign which started at 7.30am went to areas such as Ganapathi and Variety Hall Road. Mahendran wrapped up his campaign by 1.30pm, well ahead of the deadline.
Walking along the road, he shook hands with the public and interacted with them not to miss the last opportunity to popularize the party’s symbol – torch light. Throughout the campaign, they were talking to people as ‘agents of change’, he said.
“The urge for a change is very high in Coimbatore. People from rural and urban areas, low income group and high-income group, all are looking for a change. They see us as the ‘agents of change’,” he said.
Though they had only 30 days to take their symbol to the masses, they had put huge efforts to popularize it, he said.
Though the reach among the elderly from lower socio-economic group in rural areas might not be much, they too would come to know it by word-of-mouth, he said.